The Association of Short Term Lenders (ASTL) has confirmed that it has appointed Also Communications to be its new PR agency.

Also Communications takes over from Lansons in working with the ASTL to promote responsible lending in the bridging market and enhancing the image of the sector.

Benson Hersch, CEO at the ASTL, says: “We have made great strides over the past 10 years and look to further enhance. the profile of the ASTL. It is essential that any firm which does our PR is fully conversant with the bridging lending industry, as well as the general UK property and mortgage scene, and Also Communications has great experience in this area.”

Alex Hammond, Managing Director of Also Communications, says: “I started the business in January 2018 to provide unrivalled specialist content, PR and communications support to businesses with an interest in the UK mortgage and lending market because I recognised the importance of good communications as a building block of success. Short term lending is a growing market and I’m looking forward to working with the ASTL to enhance its reputation and support the growth of the sector.”